PublishQ
PublishQ

Agorapulse vs Zoho Social

Comparing Agorapulse and Zoho Social? This breakdown focuses on fit, pricing model, and operational tradeoffs so you can choose faster.

Overview

Agorapulse

Social media management software for teams and agencies

Best for: Community managers who answer comments, DMs and reviews from one inbox

Pricing model: Per user

Platforms (10): Facebook, Instagram, LinkedIn, TikTok, Twitter/X, YouTube, Threads, Pinterest, Bluesky, Google Business Profile

Zoho Social

Social media management for businesses and agencies

Best for: Solo marketers who want a free starting point and a simple publishing calendar

Pricing model: Flat

Platforms (13): Facebook, Twitter/X, Instagram, LinkedIn, YouTube, Pinterest, TikTok, Mastodon, Threads, Bluesky, Telegram, Snapchat, Google Business Profile

Feature-by-feature

FeatureAgorapulseZoho Social
Social Accounts
Free ($0)50
Standard ($99/mo)10
Professional ($149/mo)10
Advanced ($199/mo)10
Custom (Custom)unlimited

Priced per user per month, each paid plan includes 10 social profiles and extra profiles cost $10/month each on annual billing ($15 monthly). Annual billing saves up to 20%. A free plan is available after the 30-day trial (no card required). The MCP connector works with ChatGPT and Claude; the Reports Open API is on the Custom plan. X (Twitter) is sold as separate X Lite and X Plus add-ons.

Free ($0)6
Standard ($15/mo)14
Professional ($40/mo)14
Premium ($65/mo)16
Agency ($320/mo)160
Agency Plus ($460/mo)320

A free edition is available, with a 15-day trial before accounts move to it. Paid plans are organized by brand or client count, channels, and team members.

Posts per month
Standard ($99/mo)unlimited
Professional ($149/mo)unlimited
Advanced ($199/mo)unlimited
Custom (Custom)unlimited
-Unknown
Scheduled Posts
Free ($0)-Unknown
Standard ($99/mo)unlimited
Professional ($149/mo)unlimited
Advanced ($199/mo)unlimited
Custom (Custom)unlimited
-Unknown
Team Members
Free ($0)1 owner + up to 100 Archie-only users
Standard ($99/mo)per user
Professional ($149/mo)per user
Advanced ($199/mo)per user
Custom (Custom)per user
Free ($0)1
Standard ($15/mo)1
Professional ($40/mo)1
Premium ($65/mo)3
Agency ($320/mo)5
Agency Plus ($460/mo)5
Workspaces
Free ($0)-Unknown
Standard ($99/mo)✗
Professional ($149/mo)✗
Advanced ($199/mo)✗
Custom (Custom)✓
-Unknown
Media Library
Free ($0)-Unknown
Standard ($99/mo)✓
Professional ($149/mo)✓
Advanced ($199/mo)✓
Custom (Custom)✓
Free ($0)-Unknown
Professional ($40/mo)✓
API Access
Free ($0)✗
Standard ($99/mo)✗
Professional ($149/mo)✗
Advanced ($199/mo)✗
Custom (Custom)✓
-Unknown
MCP Access
Free ($0)-Unknown
Standard ($99/mo)✓
Professional ($149/mo)✓
Advanced ($199/mo)✓
Custom (Custom)✓
-Unknown
CLI Access
Free ($0)✗
Standard ($99/mo)✗
Professional ($149/mo)✗
Advanced ($199/mo)✗
Custom (Custom)✗
-Unknown
SDK Access
Free ($0)✗
Standard ($99/mo)✗
Professional ($149/mo)✗
Advanced ($199/mo)✗
Custom (Custom)✗
-Unknown
Analytics
Free ($0)-Unknown
Standard ($99/mo)✓
Professional ($149/mo)✓
Advanced ($199/mo)✓
Custom (Custom)✓
Free ($0)-Unknown
Standard ($15/mo)✓
Professional ($40/mo)-Unknown
Premium ($65/mo)✓
Agency ($320/mo)-Unknown
Agency Plus ($460/mo)-Unknown

Comparison by category

Features and focus

Agorapulse: Social media management for teams: publishing, one inbox for comments, messages and reviews, and reporting. Built for social media managers, in-house marketing teams and agencies that answer their audience every day. Key strengths: All-in-one inbox for comments, DMs and Google reviews, with inline translation and contact history; Automated moderation rules that assign, label, hide or delete inbox items.

Zoho Social: Social publishing, monitoring, analytics, and collaboration for businesses and agencies. Built for solopreneurs, small businesses, marketing teams, and agencies managing social channels. Key strengths: Supports publishing, scheduling, monitoring, analytics, and collaboration from one product; Channel coverage includes Facebook, Instagram, X, LinkedIn, YouTube, Pinterest, TikTok, Threads, and Bluesky.

Bottom line: Choose Agorapulse for community managers who answer comments, DMs and reviews from one inbox. Choose Zoho Social for solo marketers who want a free starting point and a simple publishing calendar.

Pricing

Agorapulse has a free plan, and paid plans start at $99/month, with per-user pricing.

Zoho Social has a free plan, and paid plans start at $15/month, with flat pricing.

Bottom line: Compare total cost at your expected usage: account count, team size, and feature tier all affect the final number.

Support

Agorapulse: Most questions answered in under an hour on every plan. Channels include Live chat, Email support, Live training.

Zoho Social: Email support is available 24/5. Channels include Email support, Community.

Bottom line: Evaluate support based on your team size and how critical response time is to your workflow.

Pricing comparison

Agorapulse

Per user pricing. Free plan available

Free: $0

  • - Social Accounts: 50
  • - Team Members: 1 owner + up to 100 Archie-only users

Standard: $99/month

  • - Social Accounts: 10
  • - Posts per month: unlimited
  • - Team Members: per user

Professional: $149/month

  • - Social Accounts: 10
  • - Posts per month: unlimited
  • - Team Members: per user

Advanced: $199/month

  • - Social Accounts: 10
  • - Posts per month: unlimited
  • - Team Members: per user

Custom: Custom

  • - Social Accounts: unlimited
  • - Posts per month: unlimited
  • - Workspaces

Zoho Social

Flat pricing. Free plan available

Free: $0

  • - Social Accounts: 6
  • - Team Members: 1

Standard: $15/month

  • - Social Accounts: 14
  • - Team Members: 1
  • - Analytics

Professional: $40/month

  • - Social Accounts: 14
  • - Team Members: 1
  • - Media Library

Premium: $65/month

  • - Social Accounts: 16
  • - Team Members: 3
  • - Analytics

Agency: $320/month

  • - Social Accounts: 160
  • - Team Members: 5

Agency Plus: $460/month

  • - Social Accounts: 320
  • - Team Members: 5

Who each is best for

Agorapulse

  • Community managers who answer comments, DMs and reviews from one inbox
  • Agencies that report ROI and benchmark clients against competitors
  • Teams that moderate ad comments on Facebook, Instagram, TikTok and LinkedIn
  • Brands that manage Google Business reviews alongside social profiles

Zoho Social

  • Solo marketers who want a free starting point and a simple publishing calendar
  • Small businesses combining social publishing with monitoring and analytics
  • Teams that want a lightweight publishing tool without inbox and team collaboration features
  • Agencies managing client brands and sharing branded reports

The third option: PublishQPublishQ

If neither tool fits how you work, PublishQ is a third option focused on publishing speed, flat pricing, and CLI/MCP/API access on the free plan.

CategoryAgorapulseZoho SocialPublishQ
Pricing modelPer userFlatFlat pricing
Platform support10 (Facebook, Instagram, LinkedIn, TikTok, Twitter/X, YouTube, Threads, Pinterest, Bluesky, Google Business Profile)13 (Facebook, Twitter/X, Instagram, LinkedIn, YouTube, Pinterest, TikTok, Mastodon, Threads, Bluesky, Telegram, Snapchat, Google Business Profile)8 (Twitter/X, Instagram, Facebook, LinkedIn, YouTube, TikTok, Threads, Bluesky)
CLI/MCP/API accessFrom Custom (Custom)-Included on free plan
Best forCommunity managers who answer comments, DMs and reviews from one inboxSolo marketers who want a free starting point and a simple publishing calendarSolo creators posting across multiple platforms who want flat pricing

Compare both against PublishQ

Neither tool is the only option. See how Agorapulse and Zoho Social each stack up against PublishQ before you commit.

PublishQ vs AgorapulsePublishQ vs Zoho Social
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Alexandro - Founder
PublishQ

me 👋

Hi, I'm Alexandro 👋

I left my Software Engineer role at Amazon to build tools that solve real problems, the kind big companies ignore because they read spreadsheets instead of using their own products.

I was spending over an hour daily just scheduling 2 shorts across 3 platforms: logging in, reformatting, uploading one by one. That felt broken. So I built PublishQPublishQ . Now I create 4 shorts in 3 minutes and schedule them to 4 platforms in under 30 seconds.

PublishQ is bootstrapped. No investors, no vanity metrics. I build what actually helps you, because I use it every day myself.

Thank you,

Alexandro

tear off your free start
see you inside ✨Start for Free →see you inside ✨Start for Free →see you inside ✨Start for Free →

Solo-creator pricing, enterprise-grade power

Upgrade or cancel anytime. No bloated pricing.

Free

Best for trying it out

$0/month

  • 3 social accounts

  • 15 posts per month

  • 15 drafts

  • 1 workspace

  • Not included: Media Library

  • MCP, CLI, SDK, API

  • Not included: Analytics

No credit card required

Solo

Best for creators starting out

$14/month

  • 5 social accounts

  • ∞ posts per month

  • ∞ drafts

  • 1 workspace

  • 10GB media library

  • MCP, CLI, SDK, API

  • Analytics

$0 due today • Cancel anytime

Starter

Best for a single brand

$29/month

  • 15 social accounts

  • ∞ posts per month

  • ∞ drafts

  • 3 workspaces

  • 100GB media library

  • MCP, CLI, SDK, API

  • Analytics

$0 due today • Cancel anytime

Most Popular

Professional

Best for creators and small teams

$49/month

  • 30 social accounts

  • ∞ posts per month

  • ∞ drafts

  • 5 workspaces

  • 250GB media library

  • MCP, CLI, SDK, API

  • Analytics

$0 due today • Cancel anytime

Business

Best for agencies and brands at scale

$99/month

  • 100 social accounts

  • ∞ posts per month

  • ∞ drafts

  • ∞ workspaces

  • ∞ media library

  • MCP, CLI, SDK, API

  • Analytics

$0 due today • Cancel anytime

VAT is not included. Final price is calculated at checkout. 14-day refund policy on all paid plans.

Professional

$49 per month
Try for free
Accounts
Social AccountsNumber of social accounts that can be connected
30
WorkspacesNumber of workspaces to organize accounts
5
Post Across WorkspacesSend one post to accounts from different workspaces at once, so a launch shared by two brands is still one post.
Included
Publishing
Schedule PostsAbility to schedule posts for future publishing
Included
Cross-Platform PostingWrite once and publish to every account you select at the same time, instead of opening each app in turn.
Included
Customize Content per PlatformChange the text or the media for individual accounts inside the same composer — a longer version for LinkedIn, a shorter one for X — without leaving and creating a second post.
Included
Platform-Specific SettingsSet each network’s own publishing options in the composer: YouTube title, privacy, category, tags, playlist and made-for-kids; TikTok privacy level and comment, duet and stitch toggles; Instagram reel or story, share-to-feed and trial reels; plus the equivalents for Facebook, Threads, LinkedIn, X and Bluesky.
Included
Edit a Scheduled Post or DraftChange the text, the media, the accounts or the time on anything that has not gone out yet, instead of deleting it and starting again.
Included
Duplicate a PostReuse a post you already made — all of it, or just its text, just its media, or just its accounts — rather than rewriting it.
Included
Posts per month*How many posts you can schedule or publish. The allowance covers a month from your start date and then resets. Scheduled and published posts both count, and one post counts once however many accounts it goes to. Deleting a scheduled post frees its slot.Unlimited plans are subject to each network’s own daily posting limits, which we enforce to prevent spam and abuse.
Unlimited
DraftsPosts you can save without scheduling, held at once. Publish, schedule or delete one to free a slot.
Unlimited
Posts with media at a timeDrafts and scheduled posts that can carry images or video at once, on a plan with no media library. Publishing or deleting one frees a slot.
Unlimited
Content CalendarVisual calendar view of scheduled posts
Included
Post GroupingA post sent to several accounts appears once in your calendar with the platform icons on it, instead of being duplicated one row per platform.
Included
Per-Platform PreviewsSee exactly how post looks on each platform
Included
Content types
Carousel & Multi-Image PostsPost several images as one swipeable carousel on Instagram and Threads.
Included
Video PostsUpload videos up to 4 GB and publish them as posts, reels or shorts. No re-encoding, no compression, no watermark.
Included
StoriesPublish to Instagram Stories and Facebook Stories from the same composer as everything else.
Included
Custom Video ThumbnailsUpload or pick a JPG or PNG thumbnail for each YouTube video, from the composer or the API. Each YouTube channel in a post takes its own.
Included
Media and AI
Image OptimizationUploads are converted to the format each platform accepts, compressed, and resized to fit that platform’s limits — so a post is never rejected for the wrong file type or dimensions.
Included
Media LibraryUpload and organize media files (storage in GB)
250GB
Max File SizeThe biggest single image or video you can upload
4GB
Media Search, Filter and SortFind a file in your media library by its name, show only images or only videos, and sort by date, size or name.
Included
See Where Each File Is UsedEvery file in your library shows how many posts and accounts use it. Click the count to open those posts.
Included
Analytics
Post analyticsHow each individual post performed — views, likes, comments — for every post you publish.
Included
Account analyticsAccount-level numbers for each connected account: followers or subscribers, total views, and how they move over time.
Included
Posting Activity GraphA year of your posting at a glance, one square per day, with your current and longest posting streak — so you can see the gaps instead of guessing whether you have been consistent.
Included
Posts You Made ElsewherePosts published straight from the network are pulled in and sit alongside the ones you scheduled here, so your calendar and your numbers cover everything that account has done, not only what went through us. Available on the platforms whose API reports an account’s own posts. The rest are on the way as their APIs allow it.
Included
Automation for developers and agents
MCP AccessModel Context Protocol server access
Included
API AccessREST API access for automation
Included
CLI AccessCommand-line interface for posting
Included
SDK AccessOfficial TypeScript SDK on npm (@publishq/sdk)
Included
Everyday use
Dark ModeThe whole app in light or dark, or following whatever your system is set to.
Included
Time ZonePick your time zone once. Every post time, the calendar and every chart are read in it, so a schedule means what you think it means wherever you are.
Included
Live UpdatesThe dashboard keeps itself current. A post going out, an upload finishing or a video rendering shows up the moment it happens, in every tab you have open, with nothing to refresh. The same goes for your AI agent: a draft it writes, a post it schedules or publishes and any change it makes through the API, CLI or MCP server appear in your browser as it happens.
Included
Draft RecoveryClose the composer, or the whole tab, and the post you had started is waiting for you when you come back. Nothing to save first, and no window you have to leave open.
Included
  1. *Unlimited plans are subject to each network’s own daily posting limits, which we enforce to prevent spam and abuse.